Tufts Transformative Leadership Community Presents:
Data Techniques to Drive Customer Value
 Workshop Experience • Next Offering TBA

Data drives decision-making, providing companies with deep knowledge of their customers like never before. 

At the same time, progress towards tangible results through data & analytics can be painfully slow, and meaningful contributions in the analytic journey are elusive.

This workshop will discuss how to leverage data & analytics to enhance the design and implementation of sales and go-to-market strategies for effectively delivering the right products and services to the right customers, at the right time. Participants will gain the skills to meaningfully participate in their company’s analytics journey.

Tufts Transformative Leadership Community

This workshop is part of the Tufts Transformative Leadership Community, a go-to resource for learning, advice and thought-provoking experiences that empowers your growth.


Key Benefits

• Understand the value of data & analytics

• Understand how to create value through data & analytics (processes, talents, technology, and organization capabilities)

• Understand key elements of sales and go to market strategies

• Learn through examples on how to leverage data and analytics in designing effective sales strategies to drive business success

Who Should Attend:

This workshop is designed for mid to senior level leaders in technology-driven environments who:

• Lead teams or departments

• Collaborate with cross-functional areas and stakeholders within the organization to drive strategic outcomes

• Interested in leveraging data & analytics to drive organizational effectiveness





Live - Virtual & Interactive


$395 with Special Offers Avaialble






Workshop Topics
Synthesize. Collaborate. Refine.




This virtual workshop provides you with the knowledge to become well-versed in effective go-to-market strategy. Over the course of the workshop, you will have an opportunity to learn from an expert, refine your skills, & connect with others.


  • Data & analytics
  • Sales & go-to-market strategies
  • Customer segmentation & targeting
  • Sales force resource allocation
  • Incentive plan design
  • Multi-channel marketing

Workshop Facilitator

Songjun Luo
Principal Emeritus, ZS Associates





Stay Informed about Future Offerings on
Tufts Transformative Leadership Community


Request Information and Stay Updated

About Tufts Gordon Institute

Tufts Gordon Institute is dedicated to creating a worldwide community of transformative leaders with heart. Leaders who are savvy in both business and technology, deeply in tune with society, and motivated to drive high-impact change that will make the world a better place.

From workshops and short courses to graduate degree programs, Tufts Gordon Institute provides relevant knowledge when you need it throughout the arc of your professional career. With a focus on practical learning, taught by faculty with deep industry experience, you’ll be empowered to influence the future technology driven organizations and lead with self-awareness, equity, and confidence.

Tufts University | School of Engineering

tgi@tufts.edu • (617) 627-3110 • gordon.tufts.edu