Data drives decision-making, providing companies with deep knowledge of their customers like never before.

At the same time, progress towards tangible results through data & analytics can be painfully slow, and meaningful contributions in the analytic journey are elusive.

This workshop will discuss how to leverage data & analytics to enhance the design and implementation of sales and go-to-market strategies for effectively delivering the right products and services to the right customers, at the right time. Participants will gain the skills to meaningfully participate in their company’s analytics journey.

About Tufts Gordon Institute

Tufts Gordon Institute is dedicated to creating a worldwide community of transformative leaders with heart. Leaders who are savvy in both business and technology, deeply in tune with society, and motivated to drive high-impact change that will make the world a better place.

From workshops and short courses to graduate degree programs, Tufts Gordon Institute provides relevant knowledge when you need it throughout the arc of your professional career. With a focus on practical learning, taught by faculty with deep industry experience, you’ll be empowered to influence the future technology driven organizations and lead with self-awareness, equity, and confidence.

Data drives decision-making, providing companies with deep knowledge of their customers like never before.

This workshop is part of the Tufts Transformative Leadership Community, a go-to resource for learning, advice and thought-provoking experiences that empowers your growth.

This virtual workshop provides you with the knowledge to become well-versed in effective go-to-market strategy. Over the course of the workshop, you will have an opportunity to learn from an expert, refine your skills, & connect with others.